People who paint their own walls, prioritize economy, that's why they are not buying Suvinil anymore (the biggest paint manufacturer in Brazil) since is the most expensive in the market.

SOLUTION:

An interactive plataform for this public, for labor and for material. This way, we create a Do It Yourself comunity.

HOW IT WORKS:

You can offer to help people around you (friends or neighbors) to paint their rooms or single walls. This way you also get help. You accumulate points in a sort of "metreage wallet". You can trade those points for help to paint your own house.

Concrete Stories

For activation of the campaign, we will launch a Youtube webserie on the relationship of a girl with the walls of her room. Each episode will show a phase of her life as when reaches adolescence , she fills the wall with posters and later all starts to write poems and drawings. Then she paints the wall depending on what happens to your life and according to your mood always customizing it .

Bonus Track: Stencil Art

As an additional solution to help people in customizing your walls, we will provide the Suvinil shops, various types of stencil to buy. Within the digital community that we 've created , we will provide a space for artists to receive suggestions and sell their stencils . You can ask the Sunivil stores that they print the stencil you want by ordering it serial number assigned to each developed art .