Identity and web layout for an embryonic furniture brand which is built around the concept of creative society. The products are brought by the consumers as the brand releases monthly briefings and generates communication between users through voting, portfolios and contests.

The identity was built using the two main structures of the brand: industrial character and communication. The industrial part is given through a memorable capital letter at the beginning, constructed by four simple shapes, and also through the custom made letters for the rest of the word. The two dots and the two-columned graphic system relate with the constant communication flow between brand and users.

Year: 2017
Photography: Cátia Fernandes
Please note that this project hasn't been completed yet. Some of the furniture pictures used on the printed materials are not mine and belong to other brands. This project as no commercial intention. If any of this pictures are yours please contact me and they will be promptly removed.