A different and memorable first driving lesson, counting with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving.
Explore the project's website and get to know more about their stories: auladeimpacto.com
Real reactions. All students were unaware that the individuals giving them their first driving lessons were, in fact, car accident survivors that were there to give them a lesson we hope they will never forget.
Client Brisa - Portugal National Highways Advertising Agency Leo Burnett Lisboa Executive Creative Direction Luciana Cani Creative Direction Steve Colmar Head of Art Nuno Salvaterra Art Direction Leonardo Pinheiro Copywriting Diogo Figueira DesignJosé Gouveia Production DirectionCristina Almeida DirectorPedro Varela Production Company Stopline Films Digital ProductionDjomba Social Media ManagementJoana Duarte / Ruben Pardal