Silver, Cannes Lions 2016 — PR, Practices & Specialisms: Business Citizenship / Corporate ResponsibilitySilver, Cannes Lions 2016 — PR, Practices & Specialisms: Business Citizenship / Corporate Responsibility

Video case. The entire project and results.

Film. The web video launched on social media.

A different and memorable first driving lesson, counting with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving.

Explore the project's website and get to know more about their stories:  auladeimpacto.com

Real reactions. All students were unaware that the individuals giving them their first driving lessons were, in fact, car accident survivors that were there to give them a lesson we hope they will never forget.

Credits:

Client Brisa - Portugal National Highways
Advertising Agency Leo Burnett Lisboa
Executive Creative Direction Luciana Cani
Creative Direction Steve Colmar
Head of Art Nuno Salvaterra
Art Direction Leonardo Pinheiro
Copywriting Diogo Figueira
Design José Gouveia
Production Direction Cristina Almeida
Director Pedro Varela
Production Company Stopline Films
Digital Production Djomba
Social Media Management Joana Duarte / Ruben Pardal