ABOUT

U shoez is part of a school project and a fictitious idea, based on the thought of giving life to things that we wish existed. Is a footwear brand, which can be customized from style to color, through an app. Designed and thought for those who have a super active life, or simply for footwear lovers. It offer to you more time, comfort and less worries in choosing the right fit for every occasion in the day-to-day.

PROBLEM & SOLUTION

Being a recent brand in the market, the creation of the visual identity has the objective of passing the message of a city brand, young and relaxed, but at the same time show the lovers of footwear and the more busy that only need a pair of shoes for all the different situations. The creation of the icon with circular forms refers to perfection; without beginning or end, and the differences in the baseline of the typographic logo represent the unlimited changes that the shoe can have. The brand is complemented by a modern and clear source: Source Sans Pro with various typographic styles, and has as main colors the primary colors that can be combined to create others.

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