Scarlet Red Pump
In the middle of an explosion of shapes, strict lines and bound breaking angles, Guava was born.
Inspired by the rich architectural and geometric imaginative, Ines Caleiro, created a shoe brand that was almost like art flowing from the mathematics and design books.
These were all options made for the same model of ladies shoes, but each one in a different context.
So the main inspiration for this project was the popular sayings, an important part of our culture in Portugal. I tried to create a fun dynamics between the image and the product, and the saying itself, which turned out to be a really good result in my opinion as it is "catchy".
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