Branding Restaurant Burger
June 2016
CORPORATE IDENTITY/ BUSINESS CARD / MENU / ILLUSTRATION
Client:
Yellow Burger Manufaktur
I created a new visual identity for a German burger restaurant in Berlin.
The point of my proposal was to bring forward the idea of locally manufactured burgers inherent to this company.
I thus used handcraft techniques as the basis of my work.
I created patterns from yellow paintings for the background that reminds of the cook’s gesture,
or the accident of the mustard sauce that fell on the table.
I then worked on the handmade typography already existing, bringing to it more perspective and depth.
To create a friendly visual universe I added handmade illustrations that correspond to each burger of the menu,
in order to invite the international customer to travel around a worldmap while choosing their meal.
