Branding - Patan
Patan is a fictional brand that consists in the production and cataloging of patterns. The concept was inspired by Pantone, as a way of making recongnizable patterns universal and easy to identify.
During the process, many patterns of different cultures were analysed and posteriorly compiled in a catalogue. All the patterns were created using Processing, Databending or algorithms.
The Design team took the task of creating a visual identity for the company, as well as all the patterns, its respective catalogue, website and merchandising.
