Conference - Museu da Paisagem
MUSEU DA PAISAGEM
The Museu da Paisagem is a very dynamic virtual portuguese museum that intends to collaborate with physics museums in some events.
The central idea that the Museum wants to pass on is that all people have different sensations and ideas about the multiple landscapes existing in a territory, which result from the individual experience of that place.
In the subject of Graphic Production, taught in the 3rd year of the degree in Audiovisual and Multimedia, they ask us to do the whole communication of a conference entitled "Registration and Memory of the Portuguese Landscape", organized by the Museu da Paisagem that will happen in Escola Superior de Comunicação Social in November 2017.
GRAPHIC LINE
After all the research, we realized that the Museum tends not to follow a fixed graphic line, from the several main colors it uses, to the different ways in which the logo is applied over different colors.
In this way, we decided to follow this idea and apply it in the conference communication.
Furthermore, considering that the Museu da Paisagem intends to pass on the idea that all people have different sensations when they look at different landscapes, we decided that it would make sense that even in the communication people could feel different sensations.
In this way, we chose to associate each of the main colors of the museum, a season of the year.
MERCHANDISING
To sell some products on the day of the conference, we decided to create a pattern for each of the seasons of the year and apply it on some objects.
