APAV & RAY-BAN / NEVER RIDE
McCann Lisbon 2012
This campaign was developed by McCann Erickson Portugal, based on an idea to associate
a Portuguese non-profit organization with Ray-Ban’s claim NEVER HIDE.
We were able to identify a common concept that justifies such a partnership,
one which is also reinforced through a business opportunity.
copywriter sara soares
photography yves callewaert
