Shopping da Ilha | Branding
/ CLIENTE:
Shopping da Ilha (São Luís - Brasil)
/ BRIEFING:
Reposicionamento Estratégico (Branding).
/ FUNÇÃO:
Art Director / Branding Strategy
Briefing|
To mature and reposition the brand in front of the consumer without losing their stripped-down identity. Assign a more humane character to the mall reinforcing the characteristic of a shopping and leisure center.
Shopping da Ilha | Branding
Branding Project for the 2nd largest shopping center in São Luís | MA
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