Rebranding Maldita Craft Beer
REBRANDING —
Maldita beer is a craft beer brand originated in the incubators of the University of Aveiro, with a factory in Cacia, Aveiro, produced at Faustino Microcervejeira by Artur and Gonçalo Faustino.
Research was conducted on the Maldita beer brand, its history, origin and market performance, to achieve a satisfactory result of the rebranding of the three Maldita craft beer labels.
Key values such as being a beer without additives, gas injections or dilutions (100% natural) became better communicated in the beer description. The brand philosophy is to enhance the experience felt when enjoying a meal, combining and enhancing the flavors of food with those of beer (pairing), was made a change in the label text that refers to the concept, also to improve communication that aspect.
In order not to blacken your image, it became essential to insert what gave rise to the brand name. To maintain a uniform and linear language, labels belonging to the other Maldita beer flavors have been redesigned to form a new color palette that fits the chord effects of 'ideal', 'natural' and 'refreshing'. —
Rebranding Maldita Craft Beer
Rebranding work of the Design and Identity discipline of the Master of Design at the University of Aveiro with the guidance of Professor Francisco Providência.