Branding | Leading Together (EN)
My role was to create the naming and strategy for the brand's first steps. The naming chosen for INSEAD Power Balance must be positive, reflect the advantages of gender equality in corporative leaderships, but also encourage companies to set the example.
Challenge
The INSEAD Power Balance is an initiative promoted by INSEAD Alumni Association to promote and provide accessible information about gender balance in Boards and Executive Commissions of the largest listed companies in Portugal (PSI-20).
Strategy
"The most important factor in determining whether you will succeed isn't your gender, it's you.” Angela Braly – WellPoint, CEO
In fact, and unfortunately, we live in a world where gender equality is a concern in every aspect of our lives. Although we can start to notice the rise of gender equality in the workplace, Boards and Executive Commissions are still a man’s world.
Diversity driving impact
Bringing the best leadership to the table
Together we succeed
in Business not Gender
Leading Together
Promoting Balanced Leaderships
The naming becomes a strong message that reflects on the mission: create awareness and encourage for gender equality in Boards and Executive members. The tagline is a faithful description of INSEAD Power Balance purpose.
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