Sardinism campaign for Bordallo Pinheiro
Ana Soraia Santos Mendes
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Campaign developed for
BORDALLO PINHEIRO
This work was made during my time at Bang Bang, creative agency ~
Introduction:
Facing the strong presence of what is now a culture surrounding illustrated sardines in Portugal (promoted by Bordallo Pinheiro), for the release of the new 2019 sardines, we were inspired by the artistic and cultural movements from the XXth century.
“Sardinism!” (“Sardinhismo!”, in portuguese), then appears as the new ‘-ism’ of this generation, based on a Manifesto with 6 principles.
In the year that the collection reached 100 collectable units, Sardinhas by Bordallo Pinheiro, appealed "Sardinists of all countries, unite!”. The campaign communicated a press release event, social media coverage and online activations promoting the collection throughout the year.
Reference:
Key Visual & Manifesto:
The Shapes:
Social Media Teasers:
Merchandising:
The Event:
adaption for Spain – on the bottom right is Agatha Ruiz de La Prada holding her customized sardine
The Online Activation:
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Client: Bordallo Pinheiro
Agency: Bang Bang Agency - Grupo Visabeira
Chief Creative Officer: Catarina Pestana
Creative Director: Gonçalo Guerreiro & Pedro Cerqueira
Copywriter: João Andrade Madeira
Creative Concept: Ana Mendes & João Andrade Madeira
Artworker: Ana Mendes
Production Design: Mafalda Gândara
Account: Marta Abreu & Ana Isabel Costa
June, 2019
Sardinism campaign for Bordallo Pinheiro
Facing the strong presence of what is now a culture surrounding illustrated sardines in Portugal (promoted by Bordallo Pinheiro), for the release of the new 2019 sardines, we were inspired by the artistic and cultural movements from the XXth century.
