Festa Vista Alegre
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Communication developed for
VISTA ALEGRE
This work was made during my time at Bang Bang, creative agency ~
This communication was made for “Festas Vista Alegre – em honra da n.ª sr.ª da Penha de França”, a celebration honoring the local patron saint, in Vista Alegre (Aveiro, Portugal).
They go back to the XVII century, and were slowly adopted by Vista Alegre factory after its construction. Nowadays, more than a religious ceremony, they also represent a yearly gathering between employees, employers and local residents.
Historical background:
Color Studies:
Key Visual:
The Characters & Patterns:
Graphic material:
Prizes:
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Client: Vista Alegre
Agency: Bang Bang Agency - Grupo Visabeira
Chief Creative Officer: Catarina Pestana
Creative Director: Gonçalo Guerreiro & Pedro Cerqueira
Creative Concept: Ana Mendes
Artworker: Ana Mendes
Production Design: Mafalda Gândara
Account: Marta Abreu
June, 2019
Festa Vista Alegre
This communication was made for “Festas Vista Alegre – em honra da n.ª sr.ª da Penha de França”, a celebration honoring the local patron saint, in Vista Alegre (Aveiro, Portugal).
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