LUKOMORYE cat food
LUKOMORYE cat food package / 2013
First step was to make postcards like a trial before the package. LUKOMORYE is based on famous Russian style – lubok. A lubok (plural Lubki, лубо́к, лубо́чная картинка) is a Russian popular print, characterized
by simple graphics and narratives derived from literature, religious stories and popular tales. Lubki prints
were used as decoration in houses and inns. Early examples from the late 17th and early 18th centuries
were woodcuts, then engravings or etchings were typical, and from the mid-19th century lithography.
They sometimes appeared in series, which might be regarded as predecessors of the modern comic strip.
Cheap and simple books, similar to chapbooks which mostly consisted of pictures, are called lubok
literature or лубочная литература). Both pictures and literature are commonly referred to simply as lubki.
The Russian word lubok derives from lub - a special type of board that pictures were printed on.
I tried to give the effect of lubok through typography and illustrations. It is the kind of imitation this Russian print. Famous lubok cat and postcards at the end of post.
