Eisenbahn | Real time content
Agency: SUNO United Creators.
Client: Eisenbahn.
In 2018, I worked with Eisenbahn. As part of a strategy to get closer to the craft beer community, the brand started to participate of a lot of events. As a content / social media manager, I was responsible for the content strategy and the management of the content production in real time during the events.
It was a really challenging task since everything needed to be done fast, aligned to the brand strategy and, of course, beautiful.
I managed teams that could have from 4 to 10 people, considering community managers, photographers, filmmakers, photo and video editors, that needed to consistently produce, edit, approve and publish the content in real time on a 6-hour event.
See more at @Eisenbahn on Instagram and Twitter.
Mondial de La Bière (São Paulo)
Mondial de La Bière is the biggest craft event for beer geeks and also receives any beer lover that is willing to know a bunch of new styles of beer from the best breweries from Brazil.
The content strategy was based in impacting people, mostly beer geeks, with branded content during the event. We activated the channels that has the specific formats for this purpose: Instagram (timeline and stories) and Twitter.
Ô Churras (Gramado)
Ô Churras is a barbecue festival in Gramado / Rio Grande do Sul. In the south of Brazil, the "churrasco" culture is very present and people like to eat with a beer aside. Because of that, Eisenbahn was one of the sponsors of the festival and we chose to produce content during the event to shake up a little our social media channels.
We focused on Instagram and produced photos and videos with great appetite appeal.
16 years of Eisenbahn (Blumenau)
Eisenbahn's birthday is a special date for the Blumenauenses (people from Blumenau, Santa Catarina) because the brand was born there. In 2018, Eisenbahn celebrated 16 years with a traditional almost-german party in the city.
Responsibilities: social media strategy, team management, live content production, content management.
