Eisenbahn | Mestre Cervejeiro 2018
Eisenbahn - Mestre Cervejeiro 2018
Mestre Cervejeiro is the first reality show about craft beer in Brazil. It's a production partnership between Heineken, Endemol and SUNO Creators.
In 2018, the digital strategy consisted on distributing the episodes on social media - with lots of extra content - and also get the public to watch it on TV (Multishow and Globo).
Episode 1
We also produced a Spin-off named "Isto o Mestre Cervejeiro não mostra". It was a way to show the public the backstage of a beer reality show. The spin-off episodes were made for both Youtube and Instagram TV.
See also at Eisenbahn's Instagram TV.
On Twitter, we chose to make a live coverage of the episodes every week while it was live on Multishow. We used screenshots of the show, GIFs and videos. This coverage, specifically, brought us a 2.3MM increase on the campaign reach.
