Tidal | Nicki Minaj @ São Paulo
Tidal - Real-Time Content
As the brand's Content Manager it was my responsibility to coordinate the content production on the events that were sponsored and/or organized by Tidal.
The opening one was also the very first time Nicki Minaj came to Brazil. The launching event of the brand in Brazil was a concert on Credicard Hall (SP), featuring Rincon Sapiência and Nicki Minaj.
I coordinated the real-time content production with a team of 6 people: 3 community managers, 1 photographer and 2 videomakers/editors. For the video making and editing of this delivery we used only an iPhone X since we didn't have an editing room (nor time).
Before the event, we did a small campaign that took great proportions. Since it was the first time Nicki was coming to Brazil, we announced the concert on the Tidal's social channel and also a ticket giveaway for the people who subscribed on the website.
Content Manager: Leticia Xavier
Community Managers: Amanda Avena & Lucas Tavares
Motion Designer: Daniel Ferro
Videomakers & Photographers: Sweat
