GOLF WANG - rebranding
TYLER, THE CREATOR LAUNCHED GOLF WANG IN 2011, SOMEWHERE BETWEEN THE CRAZE OF ODD FUTURE’S NOTORIOUS GEN-MOVEMENT AND THE CONSEQUENT OFFSET OF HIS OWN BOISTEROUS PERSONA—THE RAPPER-SKATER MULTIHYPHENATE ARTIST WHO BLARES POP-CULTURE SIRENS WITH HIS EVERY MOVE. ARTICULATING HIS SIGNATURE STEEZ, GOLF WANG CLOTHING HAS ALWAYS EXISTED AS AN EXTENSION OF TYLER AND HIS EVOLVING CREATIVE VISION. AND JUST LIKE TYLER, GOLF HAS MATURED A BIT OVER THE YEARS. AGAINST THE SPORADIC CANDY-COLORED ANTICS OF EARLIER COLLECTIONS, NEWER OUTPUTS REVEAL MORE NUANCED, INTROSPECTIVE PORTALS OF VIBRANCY.
GOLF WANG - rebranding
Projeto desenvolvido para a Licenciatura de Design Gráfico.
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Alexandra Costelha
Porto, Portugal
