Start-up
‘Meat Break’ is a small family business that produces frozen pulled meat in Chile. They
needed a new brand identity and simple packaging.
Reasoning
I wanted to use colours and visuals to illustrate the tender appearance of meat when pulled into strips. To stand out from the competitors and the traditional essence of the meat
industry, I wanted to emphasize its homemade roots and contemporary
philosophy.
Meat Break
‘Meat Break’ is a small family business that produces frozen pulled meat in Chile. They needed a new brand identity and simple packaging.