The truth behind the numbers

Filipe SJ

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The truth behind the numbers

A recent study, focused on the use of social networks, came to identify some behaviors deviating from their original purpose. This campaign seeks to translate all the data collected into true insights, so that brands know exactly how and where to communicate.



The truth behind the numbers
The truth behind the numbers
The truth behind the numbers
The truth behind the numbers
The truth behind the numbers
The truth behind the numbers
The truth behind the numbers
The truth behind the numbers




Credits

Concept Filipe SJ & Tiago Pereira

Design / Art Direction Filipe SJ

Copy Tiago Pereira

Study Netsonda


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The truth behind the numbers

Um estudo recente, focado no uso de redes sociais, identificou alguns comportamentos que se desviam de seu propósito original. Essa campanha procura traduzir todos os dados recolhidos em insights verdadeiros, para que as marcas saibam como comunicar.

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Filipe SJ
Filipe SJ
AI-First Digital Designer
Lisboa, Portugal