Estufa da Helena- Visual Identity
ESTUFA DA HELENA- VISUAL IDENTITY
Estufa da Helena is a greenhouse based in a small city in Portugal, Anadia, where the habitual customers are the neighborhood and a corporate company.
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CLIENTE
Estufa da Helena
SERVICES
Brand identity, web design, and social media.
CHALLENGE
Create a transparent graphic line with the brand values. Bearing in mind that this greenhouse works also with a corporation, it is essential to maintain a line of seriousness and professionalism. One of the characteristics of a greenhouse work is the manual touch. For that and to injure a touch of traditionalism, it is important to create visual codes linked to a manual or even craft style.
GOALS
We point some aims like reach new people on social media, create a website so that people could buy their products online, and most important is to give this company a new skin that reflects their values and make people look to them whit respect.
TARGET OF THE BUSINESS
45+ years old people
The greenhouse is targeting a “popular” older audience that therefore carries the typical Portuguese personality.
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The aura of the brand.
VALUES:
Quality;
Requirement;
dedication;
attentiveness.
TONE OF VOICE:
serious;
Traditional;
Organic;
Dedicated;
Manual.
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Website
This website is for desktop, tablet, and mobile. The target of this business is people over 45 years old, and for that reason, I build this website whit a conservative composition supported by the principle of symmetrical balance so that people can easily use it.
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Social media
While I was creating the logo, I think of him as responsive material to adapt to eventual issues that small-sized supports like the profile pictures could give to the logo. I also proposed them to produce content o Instagram in the form of a carousel to increase their social media authority.
Stationary
Thank you for your time :)
You can find me here:
Estufa da Helena- Visual Identity
This is a visual identity project for Estufa da Helana. I embrace this project to help them to grow up as an authority in the eyes of clients, on social media and the internet.
