Essência
2015.Essência
Academic project for a fictional brand of high-end soap and shower gel, that works mostly with flower and fruit scents.
The logo is composed by lettering and the depiction of a bee.
The bee was chosen as it is crucial for the plants to exist, due to its extreme importance in pollination, but also because it has an implicit symbolism since ancient Egypt and the roman empire, which is divinity, power, royalty, strength and immortality.
The design has thin lines, reinforcing the idea of elegance, as well as the color gold associated with richness.
The packaging and signage shapes are inspired by hexagonal shape of honeycombs.
The packaging of the soaps is illustrated with representations of the fruits and flowers according with the scent of the product.
Project developed within the scope of the Degree in Communication Design | ULP