[UX\UI] Freto - Loads for truck drivers
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a784598f5dc.png?class=xl)
Freto is the marketplace
that connects cargo to self-employed truck drivers to
simplify road logistics processes digitally.
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a7847d283a7.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a771bc4d7c7.png?class=xl)
Opening the first part of the Double Diamond,
we make the understanding of users, their spaces, and interactions different until the moment of contact with Freto. Empathy maps, user flows, and personas were studied and co-created for this understanding.
Empathy maps
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a7721ff292a.png?class=xl)
Starting from UX Research
to then analyze the attitudes and behaviors of the personas created with the aim of achieving the perfect user to perform activities more effectively. The use of the methodology also made it possible to identify gaps and opportunities through the data collected.
Protopersona
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a77281e5562.png?class=xl)
Defined the problems and mapped the tests.
At this stage, we talked with stakeholders and opinion makers from road monitoring to define the main points that we would attack. Our business objective is now clear.
We need to be the friend that every truck driver needs when getting a load and also be the companion of the shipper customer to offer the fastest and simplest contract with the best and safest carrier base on the market.
New AI Freto
[ App/Shipper/BackOffice ]
Our stated goals!
1) Caring for users for greater engagement and retention.
2) Freto NPS increased to 50+.
3) Reach 1,000,000 matches per month.
4) Optimize average match time from 4h - 2h to 2h - 30min.
5) Display more assertive loads with each user profile and preference. (THERE)
6) Use artificial intelligence to improve product performance.
7) Products focused on the needs of users, stakeholders, and customers.
8) The team is involved with the same goal and interest.
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a7735aa87bb.png?class=xl)
With a simple,
neutral
and objective UI
we offer our users a new, faster and simpler way to find loads for freight transport. Where, who offers the best load for your transport profile is Freto intelligence and not exhausting manual processes.
With Freto, shippers can see a more accurate and faster flow of cargo types in simpler and fully digital processes.
Initial flow with user data mining:
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a77629d67b3.gif?class=xl)
1º Choose 3 preferred destinations to start your search.
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a77628d50c8.gif?class=xl)
2º Choose the types of shippers you want to work with.
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a7762a18b1f.gif?class=xl)
3º Choose the most frequent delivery destinations
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a7762a4fdd1.gif?class=xl)
Ready!
Wait for our evaluation to proceed with the green light and start chartering with Freto.
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a776b0a9cf0.gif?class=xl)
When registering for Freto,
users' preferences are automatically saved in base pillars during interactions and use [ type of freight/origin/destination/type of shipper].
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a7791b719cf.gif?class=xl)
Freto shows users the most compatible loads
with their preferences based on the history of requested orders, registration and usage preferences (like/no-like/favorite). Reducing the high search time of users and also accelerating the time of hiring the Shipper.
Shippers who offer cargo for transport,
need to clearly see the volume of contracting that is coming from Freto. Then, Freto makes the health of the offers and their interactions available in real time in the system [Shipper web].
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a77a133f007.gif?class=xl)
Monitoring via WhatsApp Freto
(one of the tools most used by carriers) and Freto App for better security of the Shipper's loads was a note within our most prioritized solutions in the headquarters.
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a77a704274e.gif?class=xl)
User Categorization System [UI]
It makes the capture of carriers fairer and optimized users for the transport of cargo within the platform.
User categorization system
to hierarchize users by segment and improve customer self-security when choosing a particular user for transport.
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a77b0031f1c.gif?class=xl)
UI applied solution kit
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a785347839d.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78534cb745.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a785352c4ae.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a785355577e.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78535870a4.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78535b19f4.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78535dcc2d.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a785360f625.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a7853625977.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a785364eda1.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78536725ff.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78536a0915.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78536c15fd.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78536f2a24.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a785375b7af.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a78537a3fbd.png?class=xl)
![[UX\UI] Freto - Loads for truck drivers](https://i.industriacriativa.pt/41226/162a785448fd84.png?class=xl)
Thanks!
[UX\UI] Freto - Loads for truck drivers
With a simple, neutral and objective way, to our users a faster and simpler way of transporting cargo. Where, who offers the best load for your transport profile is Freto intelligence and not manual training processes.
