Fila Brazil - Float Verve
Float on the courts
Developed especially for tennis athletes, the new Float Verve is the combination of technologies
that bring comfort, damping and energy return, guaranteeing a high performance both on clay and hard court.
For it’s release we have produced a film and images in CGI that unify the details and functionalities
of the trainers to the main sport elements.
Evidencing the usability and functionality of the Verve throughout our narrative, we reproduced
a very present “skid” during the matches on the clay court.
Aiming to bring an interaction between the elements and to emphasise the technology present on the trainers’s sole,
we created a transition where the Clay court and the tennis ball transform themselves into the same
texture of the damping and Float technology.
Fila Brazil - Float Verve
Developed especially for tennis athletes, the new Float Verve is the combination of technologies that bring comfort, damping and energy return, guaranteeing a high performance both on clay and hard court. For it’s release we have produced a film and imag
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