The Case for Her - Teen Vogue
D&AD
New Blood Awards
Graduation’s group project for D&AD Awards (2020)
Sex education… often leaves out important information about our bodies and sexual and vaginal health. We’re expected to figure it out on our own, often through watching bad porn, googling, and experiences with partners that we wish we could erase from our memories.
Devra Ferst, Teen Vogue
The Challenge
Creation of a solution that explores female sexual pleasure and the personal space of sexual well-being, seeking to educate and challenge the audience of Teen Vogue about the surrounding issues.
The pastel and soft tones contribute to the feeling of security and serenity that was sought to convey, as well as the phrases and the imperfect aesthetic touch, both of the characters, the campaign logo and the handwritten letters, which establish a bridge between the message and the sensitive human side that we tried to reach.
Slogan
The phrase “It’s a pleasure” has a double meaning: it can be related to the sexual pleasure of each one, as well as being perceived in terms of the communicative side of the problem - underlining how masturbation is a completely normal subject and, therefore, should be “a pleasure” to talk about it openly. The gestural sign and the finger pointing in it’s direction imply exactly that and were a fun and jovial way of externalizing the message.
The Case for Her - Teen Vogue
Solution that explores female sexual pleasure and the personal space of sexual well-being, seeking to educate and challenge the audience of Teen Vogue about the surrounding issues.