Bonica - Bundle Tools for Marketing
OVERVIEW
Bonica, a global consulting firm specializing in data-driven marketing decisions, partnered with us to simplify and modernize their internal “Marketing Test Platform” — a suite of analytical tools used by consultants to evaluate media test feasibility, compare regional markets, and analyse experiment results.
The original tools existed partly in Excel, partly in standalone internal interfaces, and relied heavily on manual effort, deep statistical knowledge, and inconsistent workflows. Our objective was to consolidate them into a unified web-based experience that any consultant could use with minimal onboarding.
Heuristics Analysis • Data Analysis • Data Visualisation • Information Architecture • Wireframes
Bonica • Consulting • USA
— Find out more about this project at www.dancingjungle.pt
Bonica - Bundle Tools for Marketing
A suite of analytical tools redesigned into one structured experience — simplifying market tests, sample-size modelling, and results validation.
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