DaHorta - Farm 2 Table
OVERVIEW
Da Horta (“From the farm”) is a mobile app concept designed to connect local farmers directly with consumers. Built as a multi-sided marketplace, it helps users discover, order, and receive fresh local products at home — cutting intermediaries and supporting sustainable business models.
The goal was to merge proximity commerce with digital efficiency, creating a platform that gives farmers visibility and consumers quality, traceability, and trust in what they eat — especially at a time when COVID exposed the fragility of traditional food distribution. The result is a system that balances environmental awareness with everyday convenience.
UX Research • Product Thinking • Prototype • Human-Centered Design • UI Design • Accessibility Design
DaHorta • E-commerce • Portugal
— Find out more about this project at www.dancingjungle.pt
DaHorta - Farm 2 Table
A friendly, clean digital presence for a local farm-to-table initiative, built around transparency, sustainability, and simple interactions.
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