Sushi Club Fátima - Japanese Fusion
OVERVIEW
Sushi Club was born during the early months of the pandemic — a bold sushi pop-up concept launched in Fátima, a city better known for its religious sanctuary than its culinary scene. Despite its coastal proximity and access to exceptional fish, there were no sushi restaurants in the area.
The founders envisioned a contemporary brand that could introduce Japanese cuisine to Fátima through a refined yet approachable delivery-only format. They approached us with an initial logo idea, seeking to elevate it into a full brand system — one that could grow beyond a local project and adapt to future locations across Portugal.
The challenge was to blend Japanese tradition with local character, translating the elegance of sushi craftsmanship into a brand language that felt fresh, modern, and scalable.
Heuristics Analysis • Data Analysis • Data Visualisation • Information Architecture • Wireframes
Sushi Club Fátima • Restaurant • Portugal
— Find out more about this project at www.dancingjungle.pt
Sushi Club Fátima - Japanese Fusion
A bold sushi brand inspired by Japanese waves and street-style energy, built for high-impact packaging and social-first communication.
