BRANDING INTERCONTINENTAL LISBON
UPTOWN# BAR
The Lisbon movida doesn't have to occur in the downtown. Now there's a special place to meet friends, and have a wonderful time. InterContinental presents the new Uptown of Lisbon, in 2015.
The development of the identity is inspired in a unique cosmopolitan design mood, creating hype for the brand with solid yet modern typos.
AKLA# RESTAURANT
Akla is an Arabic term that simply means "meal." And a meal is a moment to be shared with someone special. A wide range of arabic ingredients were introduced on the portuguese cooking for years, and this name is a celebration about this millennial cultural mash up.
This project reveals a solid shape inspired by the ancient portuguese arabic-inspired tile design, providing freshness and hype to the name through a distinctly modern set of typography.
MY-OH-MY# PASTRY
My-oh-my is a pure delight expression. And ear catching as a name for a very special pastry in Lisbon.
A classic shape is used as a support of a solid and elegant typography (InterContinental brand book) that brings sophistication on any collateral material development for the brand. An absolute exercise of symmetry and pure classicism.
