Electrão – Strategic Plans

Electrão – Strategic Plans

Electrão 2025-2034 Strategic Roadmap


The Challenge: Unlike a yearly report, a strategic plan is a vision for the future. Electrão needed to visualize their long-term goals for circular economy and waste management in a way that inspired both internal teams and external partners.


The Solution: I designed a roadmap-style layout that uses visual metaphors for growth and connectivity. Strategic pillars were highlighted using high-impact pull quotes and custom diagrams that simplify their long-term operational vision.


The Result: A powerful strategic document that serves as a visual guide for the organization’s future, aligning all parties with their ambitious environmental goals.



Client: Electrão

Services: Graphic project + Design + Typesetting

Electrão – Strategic Plans
Electrão – Strategic Plans
Electrão – Strategic Plans
Electrão – Strategic Plans
Electrão – Strategic Plans
Electrão – Strategic Plans

Electrão – Strategic Plans

I designed a roadmap-style layout using visual metaphors for connectivity. I simplified long-term goals into high-impact diagrams and strategic pillars. A powerful document that serves as a visual guide for the organization’s future vision.

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Flávia Rodrigues - borboto azul
Flávia Rodrigues - borboto azul
Senior Editorial Designer | Specialist in Annual & ESG Reports
Setúbal, Portugal
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