PINGUIM - Self-Service Laundry

Branding Design (2017)

Graphic design, Adobe Illustrator & Photoshop

Pinguim is a new self-service laundry service located in Oporto, Portugal. They were looking for an identity that would allow the laundry service to occupy the most prominent position in the market. The typographic style logo evokes quality and cleanliness. The color palette further enforces a purist attitude and distinguishes the brand from others. All elements were thought of as a process capable of offering a different experience to customers.