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Fernando Pessoa was a Portuguese poet who marked the transition from 19th century to 20th century for being a central figure in modern literature. One of the key features in modern poetry is the multiplicity which Fernando Pessoa adopted to his work. And this multiplicity was the inspiration to create different itineraries through Lisbon, based on the vision of each Pessoa’s heteronym. The logotype of the event "Pessoas de Pessoa" {which means Persons of (Fernando) Pessoa} aims to disclose the inner complexity of the poet. Through the letter S, which is repeated five times, the logo enhance the concept of plurality. This letter was manipulated in order to resemble the glasses of Fernando Pessoa, alluding to the five different looks of the poet. The different line thicknesses refer to the idea of self-fragmentation that characterizes the poet.