Centro Social de Guardizela is a centre for social solidarity, in the north of Portugal (Braga), with focus on 3 big sectors: Childhood assistance, Elderly daily-care and Health. In order to optimize the internal and external communication, apart from the primary brand, there are 3 sub-brands corresponding to each sector of activity. The childhood sector in yellowish-green resembles the joy of life, the energy and growth of a child. The elderly sector is represented by the dark blue, color of serenity and fidelity. And the bright blue is associated with the health sector. The combination of the three leaves a white space between them which suggests a stylized human figure in movement - looking for a better future.
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