This project is a hypothesis of a logo and branding re-design for the National Academy of Fine Arts.

My concept focuses on the union of the elements book and frame, art and its record, to create a symbol that illustrates the function of the Academy and its relevance in the context of the arts.
Formally, it is a framed book, exposing the book itself as a work of art. The book appears to be out of the frame
symbolizing that the work of art goes beyond what is observed.