Barra Norte Crossfit is an official box, licensed by CrossFit, Inc. The CrossFit is an intense sport with very specific workout schedules which includes weightlifting, gymnastics and metabolic conditioning. When training CrossFit, you are training nine recognized physical attributes with which you were born: cardiovascular endurance, stamina, strength, flexibility, physical power, coordination, agility, balance and accuracy.
This concept project was developed just for fun because I practice CrossFit at this Box and, as a designer, I felt that our Box identity could be improved and better acknowledged. It's a simple, although strong and incontestable hipster logo that works perfectly applied to a young generation of athletes.