ful • Fruitful & Universal Labels • Food Iconography

ful is a useful and universal language of symbols for food products.

Why use ful?

ful is a simple visual system. With ful, you’ll never have to read the entire label to know the basic information. With ful, you have access to the basic information much faster. Answering the questions:

What kind of diet is it? [Diet]

How to store, prepare, and use? [Use]

Can I eat it? [Warnings]

Why create ful?

To have the basic information quickly, anywhere in the world.

To create a more homogeneous design.

To solve some of the basic problems with the old designs.

To accelerate the process of consumer choice.

To provide as much information as possible in the least possible space.


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