History chosen to develop this project was ALI BABA AND THE 40 THIEVES , was chosen by magic, predominance of the East, the relationship that existed between the beginning of the eighteenth century and houses of prostitution where received the "lovers " of the East. This project will cover identity. After conducting a search, words were selected gifts the story : " Open Sesame " , the CACHE , MONEY, HELP AND THEFT . The aim is to create a brand Srx shop and a brothel without falling into recurrent and typical image of the materials in this area more intended sealgo fancy. Make something that is not well regarded in society into something more appealing.