This is a fictional project for non-fictional people. My idea was to create graphic identity and magazine with generally odd topics so I chose the name Odds, which suits well to idea about actual inconstancy and multiplicity of our cultural tendencies.

odds
ɒdz/noun
the ratio between the amounts staked by the parties to a bet, based on the expected probability either way.
"Nicer is starting at odds of 8-1"
the chances or likelihood of something happening or being the case.
plural noun: the odds
"the odds are that he is no longer alive"
synonyms: likelihood, probability, chances, chance, balance
the balance of advantage; superiority in strength, power, or resources.
"she clung to the lead against all the odds"
synonyms: advantage, lead, edge, superiority, supremacy, ascendancy
"the odds are in our favour"

Little fictional teaser for Odds