Minipreço belongs to DIA, which is an international food distribution company that is present in five countries: Portugal, Spain, China, Argentina and Brazil. As a leader and reference within the distribuition sector, DIA counts on more than 39.000 employees on their more than 6400 stores around the globe.
The colors red and yellow were based on Minipreço's leaflets price tags. We wanted to keep colors that would make sense for the consumers, and at the same time can be very eye catching and popping.
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