Inspiram-nos aqueles que arriscam, em vez de cumprirem à risca. Os que preferem ter asas, em vez dos pés assentes na Terra. Os que não se importam com as boas maneiras e fazem à sua maneira. Inspirou-nos a diferença, para falar de uma cerveja naturalmente diferente. 

We were inspired by those who risk, rather than those who comply. Those who prefer to have wings, rather than their feet on the ground. Those who do not care about good manners and do things their own way. We were inspired by the different, to speak of a beer naturally different, because regular is boring.

Credits
Concept Filipe SJ & Mariana Machado
Copy Mariana Machado
Design Filipe SJ
Strategy & Management Christopher Halder
Management Support Erica Antunes
Copy Support Ricardo Carvalho
Client Sagres Radler
Agency Grand Union

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