Important is being on time

Transportes de Lisboa, a public transport network so on time, that even a bride would take the subway to her wedding.

Our campaign aims to show that public transportation is a reliable method for those who want to arrive on time. We used 3 characters for whom punctuality is vital:

A surgeon, a firefighter and a bride. By choosing to travel by subway, bus or ferry they can guarantee that there will be no delays.

Press/Outdoor - Shortlist @ Young Lions Competitions 2014
Grand Prix @ Festival Internacional de Publicidade de Maputo 2015
Campanha - Shortlist @ Prémios Criatividade M&P 2016
Best Ads on TV Top 6 April 2015

On the streets