Agencia positiva
Agencia positiva is a creative branding agency based in Amsterdam specialising in creating future-proof real estate brands. With its specialised market expertise, Agencia positiva helps brands adapt to the fast changing landscape of the real estate industry, where the new generation of young professionals and students are changing the way we live, work and learn together. By helping to shape and build student housing, co-living and co-working brands from concept to development, Agencia positiva strives to foster a sense of community living, social responsibility & sustainable growth in brands to positively influence the city of tomorrow. This bold, elegant and urban-styled brand identity project reflects the whole brand concept and represents the elements of Agencia positiva consistent visual language.
Color Concept
Agencia positiva is part of Supera Agency’s brand ecosystem which is composed of also other two brands - Super Hospitalidade and Super Corporativa. The colour choice is based on SA ecosystem principles, using yellow as primary colour. The colour palette includes mix of golden yellow, bold black and shades of grey, to represent elegance and to instill a feeling of sophistication.
Este projecto foi desenvolvido para Agencia positiva , uma agencia criativa com base em Amsterdão, o desafio foi criar toda uma proposta de branding, desde logo ao website.
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