Branding and packaging proposal for Delta Croffee, a new cereal bar with the caffeine portion of one espresso. Created by a portuguese coffee brand icon - Delta Cafes - the Croffee bars are made with authentic coffee beans, which provide energy and crunchiness to them.
Our proposal for branding and packaging was to return to the product's origins and its ingredients in their pure raw state. The brand highlights coffee, as the star ingredient and shows the authenticity of the production process through its hand drawn lettering.
For the packaging family we were inspired by the vibrant colours of coffee and cocoa beans. The packs are simple, yet energic, through colours and an explosion of ingredients.
2018 @ By interactive brands agency
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