The aim was to picture Lisbon’s light and cityscape using the frame of a typical apartment, that seems squeezed between buildings, like commonly found in the heart of the city. The logo also tries to establish a connection with the target public of the Guesthouse, i.e., young people that come to visit Lisbon.

Logo

PS - Yes, this is Golden Gate Bridge, not Ponte 25 de Abril, as I couldn't find at the time a good photo of the latest to illustrate the concept

Draft and development

FOLLOW UP: Communication Image type proposed for this Brand.