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Sardinism campaign for Bordallo Pinheiro @ Ana Soraia Santos Mendes

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Campaign developed for

BORDALLO PINHEIRO


This work was made during my time at Bang Bang, creative agency ~

Introduction:


Facing the strong presence of what is now a culture surrounding illustrated sardines in Portugal (promoted by Bordallo Pinheiro), for the release of the new 2019 sardines, we were inspired by the artistic and cultural movements from the XXth century.

“Sardinism!” (“Sardinhismo!”, in portuguese), then appears as the new ‘-ism’ of this generation, based on a Manifesto with 6 principles.

In the year that the collection reached 100 collectable units, Sardinhas by Bordallo Pinheiro, appealed "Sardinists of all countries, unite!”. The campaign communicated a press release event, social media coverage and online activations promoting the collection throughout the year. 

Reference:

Key Visual & Manifesto:

The Shapes:

Social Media Teasers:

Merchandising:

The Event:

adaption for Spain – on the bottom right is Agatha Ruiz de La Prada holding her customized sardine

The Online Activation: 

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Client: Bordallo Pinheiro

Agency: Bang Bang Agency - Grupo Visabeira

Chief Creative Officer: Catarina Pestana

Creative Director: Gonçalo Guerreiro & Pedro Cerqueira

Copywriter: João Andrade Madeira

Creative Concept: Ana Mendes & João Andrade Madeira

Artworker: Ana Mendes

Production Design: Mafalda Gândara

Account: Marta Abreu & Ana Isabel Costa

June, 2019


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Sardinism campaign for Bordallo Pinheiro

Facing the strong presence of what is now a culture surrounding illustrated sardines in Portugal (promoted by Bordallo Pinheiro), for the release of the new 2019 sardines, we were inspired by the artistic and cultural movements from the XXth century.