Vinagre de Limpeza Dona Pureza - New Bizz Proposal

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CAMPAIGN: "The Not To Eat Vinegar"

Dona Pureza is a Portuguese brand of pure vinegar for cleaning. It is a niche brand with low visibility, but with the growing concern for the environment, some changes have been taken place.

I've developed a proposal to help the brand reach a whole new audience and although I haven't heard back from them, I hope it has showed how this product can make a hell of a difference.

[the whole proposal with goals, proposition and alignment can be seen by request]