Logo and merch design for a vlogue about Portuguese language and culture.
Concept description from "Head to tail"
The whole calligraphic inscription represents the shape of a shield,
one of the national symbols of Portugal. There are a few significant symbols, hidden in serifs
of the characters: letter - t - has a sardine's tail, letter - ê - has one of the graphic accents above,
which illustrates a shape of a portuguese ceramic bird's tail.
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