Logo and merch design for a vlogue about Portuguese language and culture. 

Concept description from "Head to tail"

The whole calligraphic inscription represents the shape of a shield,

one of the national symbols of Portugal. There are a few significant symbols, hidden in serifs

of the characters: letter - t - has a sardine's tail, letter - ê - has one of the graphic accents above,

which illustrates a shape of a portuguese ceramic bird's tail.