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A logo for a brand that thrift sweaters, brings them back to like-new condition, and embroiders them for an added smile factor.


It was inspired by the softness and cosiness of the hygge aesthetic, but also brings a modern twist to the idea of traditional craftsmanship. The leaves of three stylised flowers form a pattern resembling a knitted row of a sweater, with the flower heads representing delicate embroidery. The logo is complemented with a font that mimics the softness of the knitted pattern.

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Sweter.co - logo

A hygge aesthetic inspired logo for embroidered sweaters