APP rebranding @ Rafaela Abreu
APP REBRANDING
Agency: Mojobrands
Client: APP Advanced Products Portugal
Date: 2020
Art Direction: Rafaela Abreu
Graphic Design: Liliana Rodrigues, Rafaela Abreu
BRIEFING
Rebranding project for APP, a Portuguese company that provides thermal chain technology solutions. The challenge was to rethink the whole brand identity and graphic supports so that it would become more contemporary.
The key concept for the rebranding was the idea of adaptability, which is one of the most important functions of each APP product. For this reason, the visual identity was designed with a dynamic approach, emphasized by the adaptability of shapes and colors.
Client: APP
Agency: Mojobrands
Creative Director: Tiago Barquinha
Project Manager: Teresa Paiva
Art Director: Rafaela Abreu
Graphic Designer: Liliana Rodrigues, Rafaela Abreu
Date: 2020
All rights reserved to Mojobrands ©
Recomenda as competências de Rafaela Abreu
- Marca e Identidade
+ 11 - Design Gráfico+ 9
- Branding+ 7
- Art Direction+ 1
- Design Editorial+ 1
- Ilustração
- UX / UI Design
- Web Design
- Activation
- Design de Publicidade
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APP rebranding
Agency: Mojobrands Client: APP Advanced Products Portugal Date: 2020 Art Direction: Rafaela Abreu Graphic Design: Liliana Rodrigues, Rafaela Abreu BRIEFING Rebranding project for APP, a Portuguese company that provides thermal chain technology solutions